The boldest course
The new Day-Date 40 in 950 platinum features a fluted bezel crafted from the same precious material – a first for Rolex.
This aesthetic and technical feat required many years of research to adapt the process of creating the fluting to ‘the noblest of metals’.
The ice-blue dial remains the distinctive marker of Rolex watches in 950 platinum.
This version of the Oyster Perpetual Day-Date 40 features a blue seconds hand as well as faceted, deconstructed Roman numerals and faceted hour markers in 18 ct white gold.
Exclusivity according to Rolex
At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 ct yellow, white or Everose gold or 950 platinum.
Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the ‘presidents’ watch’.