The boldest course

The new Day-Date 40 in 950 platinum features a fluted bezel crafted from the same precious material – a first for Rolex.

This aesthetic and technical feat required many years of research to adapt the process of creating the fluting to ‘the noblest of metals’.

The ice-blue dial remains the distinctive marker of Rolex watches in 950 platinum.

This version of the Oyster Perpetual Day-Date 40 features a blue seconds hand as well as faceted, deconstructed Roman numerals and faceted hour markers in 18 ct white gold.

Day-Date ambiance

Exclusivity according to Rolex

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 ct yellow, white or Everose gold or 950 platinum.

Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the ‘presidents’ watch’.

Day-Date 40 bezel

Producing fluting with the perfect shape and sparkling surfaces was a technical feat that the brand was able to realize thanks to its outstanding expertise.

The Oyster case,
symbol of waterproofness

President bracelet

Rolex is unveiling its latest creations: watches that shine the light of optimism and innovation on the watchmaking world.

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