Rolex's history of close ties with motor racing and speed reaches back to the 1930s.

Driven by a passion for performance and precision, Rolex partners the leading motor sports series, Formula 1®, as well as other iconic endurance and classic events steeped in tradition.

A GLOBAL PARTNERSHIP WITH FORMULA 1®

In early 2013, Rolex became a Global Partner and Official Timepiece of Formula 1, the pinnacle of motor sports. Like Rolex, Formula 1 is present the world over, with 19 races organized in 19 countries across five continents...

A global partnership with Formula 1®

FORMULA 1 GRAND PRIX DE MONACO

FORMULA 1 GRAND PRIX DE MONACO is considered one of the greatest races and ultimate jewel in the Formula 1® crown. It requires a combination of precision driving and technical excellence and has been a regular fixture since 1955. Winning in Monaco places a driver’s name on a list that includes many all-time racing greats. Among them Rolex Testimonee Sir Jackie Stewart, three-time FIA Formula One Drivers’ World Champion and three-time winner of the 260,286-km Monte-Carlo street circuit.

F1 Grand Prix de Monaco

FIA WORLD ENDURANCE CHAMPIONSHIP

The FIA World Endurance Championship (WEC) tests drivers and machines to their limits during high-speed endurance races held around the world every year. During the 2019−2020 season, the WEC will visit the continents of Asia, Europe and North America, culminating with the 24 Hours of Le Mans in June. This exciting series attracts the top drivers and is backed by innovative technology from leading manufacturers. Rolex is Official Timepiece of the WEC, organized by the Automobile Club de l’Ouest (ACO) and sanctioned by the Fédération Internationale de l’Automobile (FIA).

FIA World Endurance Championship (WEC)

The 24 Hours of Le Mans

Engines roar and roads blur beneath. Jaws tighten. Then relax. Concentration remains in overdrive. Strapped in by a seat belt, but there by courage. Daylight fades and night shocks the senses. All the while, the heart is resolute. Endure.

ROLEX 24 AT DAYTONA®

With a simple drop of the green flag, anticipation gives way to intense action. For a demanding 24 straight hours, drivers must endure competition from all walks of racing, unforgiving curves and a track only 20% illuminated at night. If for any second, endurance gives way to mental and physical exhaustion, the chance to triumph slips away as fast as a speeding opponent. Drivers who remain resolute and confident in the face of danger, however, will go further than they ever have before.

Rolex 24 At DAYTONA
  • Sir Jackie Stewart
  • Nico Rosberg
  • Mark Webber
  • Tom Kristensen

GOODWOOD REVIVAL

The Goodwood Revival is the most acclaimed historic race meeting in the world. It is a meticulous re-creation of motor racing's most exhilarating period, where top drivers from around the globe compete in settings painstakingly true to the era. Here, the fast cars and flying machines of the time take you on a breathtaking journey back to the heady days that inspired the modern generation of motor-sport.

Goodwood Revival

Pebble Beach Concours d'Elegance®

Since 1997, Rolex has been involved in the Pebble Beach Concours d’Elegance®, a celebration of automotive beauty and precise restoration which, every August, transforms California's Monterey peninsula into the ultimate hub of vintage automobile excellence.

The Pebble Beach Tour d’Elegance® presented by Rolex is an awe-inspiring drive in which classic cars display their beauty and elegance in motion. Our brand has been the event’s presenting partner since 2007. 

At this time of year, we also partner with the Rolex Monterey Motorsports Reunion, a four-day celebration of historic car racing, and The Quail, A Motorsports Gathering, an exclusive garden party.

Monterey Classic Car Week