From the four Grand Slam® tournaments – the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open – to Swiss phenomenon Roger Federer, Rolex’s contribution to excellence in tennis is based on a rich heritage of more than 40 years, championing performance while respecting the sport’s finest traditions.
The Australian Open holds a special place in the tennis calendar. The players, rejuvenated after their break, reconvene down under for the first Grand Slam® tournament of the year. The Rod Laver Arena, the centre court at Melbourne Park, is named after the Australian legend who captured his national title three times and inspired generations of players to push the boundaries in their quest for constant improvement and lasting excellence. Swiss maestro Roger Federer has enjoyed considerable success at the event, winning six men’s singles titles.
Rolex’s special relationship with Roland-Garros as Premium Partner, Official Timekeeper and Official Watch was inaugurated in 2019. The tennis crème de la crème has gathered in Paris since 1928 for this Grand Slam® tournament – the only one of the four held on clay and whose origins date back to 1891.
THE PARTNERSHIP BETWEEN ROLEX AND TENNIS DATES BACK TO 1978 WHEN THE BRAND BECAME OFFICIAL TIMEKEEPER OF THE CHAMPIONSHIPS, WIMBLEDON.
In 1978, Rolex became Official Timekeeper at The Championships, Wimbledon, the world’s oldest tennis tournament. This pioneering union marked the start of the brand’s burgeoning partnership with the sport. Since then, Rolex has been a constant presence at this revered event, bearing witness to some of the most fabled moments in its glorious history – where epic matches are fought, legends written and cherished memories forged.
The US Open is one of the world’s oldest tennis tournaments, with roots dating back to 1881. For more than 40 years the USTA Billie Jean King National Tennis Center in New York City has been the scene of some of the most epic matches in the sport’s history. Rolex became the Official Timekeeper in 2018, partnering an event whose heritage and prestige align perfectly with the brand’s founding principle of seeking perpetual excellence in all its undertakings.
For more than two decades, Roger Federer has delighted tennis fans worldwide with his sublime skill and technical precision, and through his elegance and style, both on and off the court. The Swiss phenomenon, first to win 20 men’s singles Grand Slam® titles, has set the benchmark for future generations of players with his enduring excellence and unfailing sportsmanship.
Rolex has forged relationships with some of the best tennis players in the men’s game, champions all, who perform with skill and tenacity every time they step on court. From Dominic Thiem and Karen Khachanov, to Juan Martín del Potro and Jo-Wilfried Tsonga, Rolex counts some of the game’s most exciting talents among its tennis Testimonees.
The Shiseido WTA Finals Shenzhen is the season-ending finale to the women’s season, pitting eight of the highest ranked singles players and doubles combinations. In 2019, the Chinese city of Shenzhen succeeded Singapore as host of this prestigious tournament. Rolex Testimonee and tennis legend Chris Evert of the United States is among the winners of an event first staged in 1972.
Among Rolex’s family of Testimonees are some of the greatest tennis players in the women’s game today, from Spain’s Garbiñe Muguruza and Germany’s Angelique Kerber, to Canada’s Bianca Andreescu and Switzerland’s Belinda Bencic. These supremely talented athletes are following in the footsteps of the legends that came before them, seeking to carve their own place in sporting lore.