Rolex and
The US Open

World of Rolex

The US Open is characterized by an atmosphere best described as fired-up, noisy and exuberant.

The final act in the Grand Slam® season, it radiates the palpable energy of New York, the city that never sleeps and where the days are absorbing and the nights electric. In such a supercharged environment, players cannot help but be galvanized by the clamour of a crowd that is unlike any other. In their pursuit of excellence, the world’s best must feed off spectators at the USTA Billie Jean King National Tennis Center, overcome the tumult and dig deep to get the most out of their resources.

  • The US Open

    Rolex and Tennis

  • Dominic Thiem
    Dominic Thiem broke through for his maiden Grand Slam® title at the US Open in 2020, having been on the brink of the highest honours for some time. 

  • Bianca Andreescu
    In 2019, Canada’s Bianca Andreescu emerged as one of the most exciting young talents in world tennis. During the hard-court season, she went on an incredible run of form, winning the BNP Paribas Open at Indian Wells as a wildcard, taking victory on homesoil at the National Bank Open and saving the best for last as she triumphed at the US Open.

  • Roger Federer
    For more than two decades, Roger Federer has delighted tennis fans worldwide with his sublime skill and technical precision. His remarkable longevity and dedication to his craft have resulted in an illustrious career that includes being the first man to win 20 Grand Slam® singles titles.

  • Belinda Bencic
    Belinda Bencic has left her mark at the US Open. She reached the quarter-finals in 2014 at age 17, becoming the youngest player in more than 15 years to make it to that stage of the competition. 

  • Alexander Zverev
    With his big serve and powerful groundstrokes, Alexander Zverev commands the tennis court like few others. A permanent fixture in the world’s top 10 since July 2017, he has won more than a dozen titles, including the end-of-year ATP Tour Finals in 2018 and 2021 and five ATP Masters 1000 tournaments. 

The Datejust 36

The Datejust, thanks to its aesthetics and functions, transcends changes in fashion. Innovative yet always elegant, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock. Like the champions of the US Open, the watch spans several eras while retaining the traditional qualities that make it one of the world’s most recognizable watches.

US Open Datejust 41

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