2019
“保护地球・恒动不息”计划
多年来，劳力士一直致力支持保护地球未来的组织及人士。
2019年，劳力士借着“保护地球・恒动不息”计划，将他们聚集一处。他们包括致力造福世界的探险家、科学家、企业家及普罗市民。他们通过实际行动寻找解决现今主要挑战的方案，启发新一代，守护地球的未来。劳力士通过“保护地球・恒动不息”计划，倾力支持他们。
2019
罗兰・加洛斯的首席合作伙伴及大会计时
劳力士自2019年成为罗兰・加洛斯（法国网球公开赛）的首席合作伙伴及大会计时，这是唯一采用泥地球场的大满贯（Grand Slam®）赛事。品牌不断加强与网球运动的连系，双方合作关系始于1978年温布尔登网球锦标赛（The Championships, Wimbledon）。劳力士逐步参与所有网球大赛，现在更与四大满贯赛事合作。
2019
国际帆船大奖赛的大会时计
国际帆船大奖赛（SailGP）为帆船赛事的世界揭开新一页，参赛的双体船展示出超卓的竞赛性能。这些在水面上飞跃的帆船组成史上最快的船队。此赛事吸引精英帆船运动员参加。2019年，劳力士成为其创始合作伙伴，进一步深化与帆船运动界近七十年的悠久渊源。
2021
Official Partner and Official Timekeeper of the PGA Championship
In 2021, Rolex renewed its partnership with PGA of America, becoming the Official Partner and Official Timekeeper of the organization and its pre-eminent tournament, the PGA Championship. The brand is associated with all the men’s and women’s Major tournaments and is also a Worldwide Partner of the leading team tournament, The Ryder Cup.
The only Major contested exclusively by professionals, the PGA Championship is played on the most competitive courses in the United States and welcomes the top 100 golfers in the world rankings.
2022
The platinum Day-Date with a fluted bezel
For the first time, Rolex presented a Day-Date 40 in 950 platinum featuring a fluted bezel, fashioned in the same precious metal. Several years of research were required to adapt the guillochage used to create the fluting to the “finest of metals”. This technical feat marks a new step in the development of Rolex’s know-how and the fluted bezel in platinum has become part of the brand’s stylistic heritage.
2022
Launch of the Deepsea Challenge
The Oyster Perpetual Deepsea Challenge is inspired by the experimental watch developed for James Cameron for his historic dive to the bottom of the Mariana Trench on 26 March 2012. It ingeniously synthesizes Rolex’s long experience and know-how in the realm of divers’ watches. Crafted in RLX titanium, equipped with a helium escape valve and the Ringlock system, it can accompany dives of all kinds, whether in open water, a submersible or a hyperbaric chamber. Waterproof to a depth of 11,000 metres (36,090 feet), this new model marks a major milestone in the exploration of the depths.