Perpetual Planet Initiative

For several years, Rolex has supported organizations and individuals working for the future of the planet.

In 2019, Rolex grouped them under the banner of the Perpetual Planet Initiative. They include explorers, scientists, entrepreneurs and citizens committed to the common good. By taking concrete action to find solutions to today’s major challenges, they inspire new generations and give our planet a future. Rolex stands alongside them through the Perpetual Planet Initiative.


Premium Partner and Official Timekeeper of Roland-Garros

In 2019, Rolex became a Premium Partner and Official Timekeeper of Roland-Garros, the only Grand Slam® tournament played on clay. The brand continues to strengthen its ties with tennis, which date back to the partnership between the brand and the Championships, Wimbledon, formed in 1978. Rolex has progressively become involved in all the sport’s major events, and today partners the four Grand Slam® tournaments.


Official Timekeeper of SailGP

The SailGP circuit is redefining the world of competitive sailing with state-of-the-art catamarans that deliver exceptional performance. These veritable flying yachts make up the fastest racing fleet in history. In 2019, Rolex became a founding partner with this circuit that draws the greatest sailing talent, strengthening long-standing ties with yachting dating back almost 70 years.


Official Partner and Official Timekeeper of the PGA Championship

In 2021, Rolex renewed its partnership with PGA of America, becoming the Official Partner and Official Timekeeper of the organization and its pre-eminent tournament, the PGA Championship. The brand is associated with all the men’s and women’s Major tournaments and is also a Worldwide Partner of the leading team tournament, The Ryder Cup.

The only Major contested exclusively by professionals, the PGA Championship is played on the most competitive courses in the United States and welcomes the top 100 golfers in the world rankings.


The platinum Day-Date with a fluted bezel

For the first time, Rolex presented a Day-Date 40 in 950 platinum featuring a fluted bezel, fashioned in the same precious metal. Several years of research were required to adapt the guillochage used to create the fluting to the “finest of metals”. This technical feat marks a new step in the development of Rolex’s know-how and the fluted bezel in platinum has become part of the brand’s stylistic heritage.


Launch of the Deepsea Challenge

The Oyster Perpetual Deepsea Challenge is inspired by the experimental watch developed for James Cameron for his historic dive to the bottom of the Mariana Trench on 26 March 2012. It ingeniously synthesizes Rolex’s long experience and know-how in the realm of divers’ watches. Crafted in RLX titanium, equipped with a helium escape valve and the Ringlock system, it can accompany dives of all kinds, whether in open water, a submersible or a hyperbaric chamber. Waterproof to a depth of 11,000 metres (36,090 feet), this new model marks a major milestone in the exploration of the depths.