Speaking the wearer’s language

Cinema Ambiance

For those who shape the world

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Never abbreviated

Never abbreviated

This is our signature day-disc display, found exclusively on the Day-Date. Unveiled in 1956, it has been available in 26 languages since 1973.

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Rolex and music

Rolex and music

The world’s most prestigious stages, the finest performers and the most celebrated concerts – Rolex honours those who inspire our cultural legacy.

Crownclasp

A discreet presence

This is our Crownclasp. Nearly invisible, it seamlessly blends into the bracelet’s links. Its two folding blades are topped with a completely concealed locking mechanism, operated by a crown-shaped lever.

The pursuit of excellence

The pursuit of excellence

The greens are the setting for epic contests that require precision, mastery, and perseverance – qualities that lie at the heart of Rolex’s identity.

Fluted bezel

Brilliant like no other

This is our famous fluted bezel. A brilliant creation in many regards. Presented on our Oyster in 1926, it is remarkable first and foremost for its original design, which enabled it to be screwed tightly to the case, thus completing the waterproofness of the watch.