Exclusively dedicated to Rolex
Dedicated exclusively to the brand, our boutique offers an ideal setting to experience the world of Rolex. The space is designed to exhibit a wide selection of watches, from Professional to Classic models, showcasing Rolex’s most iconic timepieces in a variety of materials, dials, bracelets and sizes to suit all wrists and styles.
Entirely furnished and decorated with stunning interior design concepts created by Rolex in Geneva, our exclusive boutique is a tribute to the long-standing partnership between the brand and Fifty One East.
