Behind the crown

At the beginning of the 20th century, the pocket watch was the most common and practical way for people to tell the time.

Hans Wilsdorf, who began his career in 1900 working for a watch company in La Chaux-de-Fonds, observed how lifestyles were changing and particularly the rise in popularity of sports and outdoor pursuits. The man who was to found Rolex a few years later realized that pocket watches, which had to be protected within the folds of clothing, were not suited to these new kinds of use. An enterprising man of vision, he decided he would create watches to be worn on the wrist that their owners could count on for reliability and accuracy in their modern, active lives.