Every Hero needs an ally

On screen, heroes embody our desires and passions. And they are unstoppable. Rolex stands alongside those who portray them and the people who perpetually reinvent the human story.

The company has always maintained close ties with the world of moving pictures. Its watches have played their own role on the wrists of legendary characters. And today, through its support of artistic and technical excellence in filmmaking, Rolex itself has become an active participant in its own right.

Rolex crown ambiance