A movement perpetually reinvented

A continually reinvented movement

Cinematic art comes to life when the creator’s initial vision meets the savoir-faire needed to bring it to the screen. Behind the greatest masterpieces, this alchemy influences our behaviour and lives and shapes global culture. With the Academy of Motion Picture Arts and Sciences, Rolex celebrates technical and artistic excellence and helps perpetuate knowledge. The brand partners the Oscars® ceremonies and the Governors Awards and supports the Academy Museum of Motion Pictures in Los Angeles. Through its Testimonees and the Mentor and Protégé Arts Initiative, Rolex accompanies living legends and budding talent in filmmaking, encouraging the transmission of all cinematic arts.

Celebrating cinema

Rolex is the Proud Sponsor of the Oscars® ceremony held at the Dolby® Theatre, Hollywood.

In 2017, Rolex became a partner to the film industry’s highest authority, the Academy of Motion Picture Arts and Sciences. They were brought together by a shared belief in excellence, in fostering talent, in encouraging progress, and in the importance of transmitting of knowledge to future generations.


Being nominated for an Oscar® or winning the famous statuette places the film in the repertoire of classic films.