Excellence in filmmaking
In cinema, Rolex celebrates the master storytellers of our time, whose work captivates the human imagination on an unprecedented scale.
Excellence in film requires a unique combination of meticulous craft, technical innovation and outstanding creative flair. Rolex has long recognized the value of this essential contemporary art form, maintaining a natural and longstanding relationship with filmmaking. Rolex and the world of cinema share values such as timelessness, prestige and innovation, as well as the importance of heritage and time. Through the Perpetual Arts Initiative, Rolex celebrates these outstanding artists while supporting the renowned institutions carrying their craft forwards.
Underpinning Rolex’s commitment to film is our support of world-class cinema Testimonees and vital institutions which enable exceptional artistic achievement.
Rolex has formed enduring relationships with exceptional voices in film. The Rolex family has five cinema Testimonees: James Cameron, Martin Scorsese, Jia Zhang-Ke, Leonardo DiCaprio and Zendaya.
