Robustness

For wearer and for worse

At Rolex, we work tirelessly to meet the needs of those whom we affectionately call: “the worst wearer”.

But you may be surprised by what we mean. However carefully one looks after one’s own watch, it will be subjected to shocks. A lot of shocks. Thousands of them. And whether they are intentional or fortuitous, benign or perilous, no shock is ever trivial to us. We observe, analyse and reproduce them all, big or small.

Explorer II

At Rolex, we work tirelessly to meet the needs of those whom we affectionately call: “the worst wearer”. But because we built it with you in mind, rest assured that whatever you choose, wherever you go, your Rolex will follow.

Rolex Watchmaking Know-how

Excellence in the making