A modern art form
Rolex supports cinema, from the earliest stages of creation to the final crowning moment. Cinema is an adventure. A journey marked by challenges, each one to be overcome with passion and perseverance. Every film is an achievement that inspires the world. While its watches play their own role on the wrists of legendary characters, Rolex partners with renowned institutions and acclaimed figures. Together, they celebrate excellence, uphold cultural legacy and cultivate rising talents who will reach new heights in the future.
Visionary partnerships
Rolex’s partnerships in cinema celebrate the institutions inspiring our cultural legacy; epitomized by a close relationship with the Academy of Motion Picture Arts and Sciences as Proud Sponsor of the Oscars® ceremony.
Governors Awards
Established in 2009, the Governors Awards provide a dedicated setting for honouring individuals whose impact extends beyond a single film or performance.
Academy Museum of Motion Pictures
Inaugurated in September 2021 in Los Angeles, the Academy Museum of Motion Pictures is the world’s premier institution dedicated to the celebration and preservation of cinema.
Celebrating excellence in film
Supporting institutions committed to celebrating cinema, Rolex champions prestigious film festivals across the globe recognizing outstanding artistic achievement.
The Pingyao International Film Festival Film at Lincoln Center TIFF Tribute Awards
Renowned institutions
Rolex is dedicated to celebrating the renowned institutions championing exceptional artists, shaping the future of cinema, and preserving film as a vital art form for generations to come.
The Student Academy Awards
The Student Academy Awards provide a platform for emerging global talent by creating opportunities within the industry to showcase their work.
Discover more