Rolex and motor sport - Rolex 24 At DAYTONA

A legendary race

Only the hardiest temperaments and the most accomplished mechanical and technical performances can prevail. At the 5.73-kilometre (3.56-mile) Daytona International Speedway, the greatest endurance drivers and teams compete for 24 hours. Rankings are based on the distance covered by the end of the allotted time.

Night time racing action — Night-time racing action under the starter stand at the Rolex 24 At Daytona, 2025.

Rolex has supported what was then called the Daytona 3-Hour Continental since its inception in 1962. The brand, which has been the competition’s Title Sponsor since 1992, presents each of the winning drivers with a Rolex Cosmograph Daytona.

Since 2025, Rolex has been Official Timekeeper of the International Motor Sports Association (IMSA) and its racing series, the WeatherTech SportsCar Championship, which includes the Rolex 24 At DAYTONA.

From salt to asphalt — Night-time racing action under the starter stand at the Rolex 24 At Daytona, 2025.

From sand to asphalt

Daytona Beach became a key setting for attempts at the World Land Speed Record in the early 20th century. It was the stage for the exploits of the greatest champions, including Sir Malcolm Campbell, who set the record there on multiple occasions. The story continued on the Daytona Beach circuit and its “super speedway”, a new arena built for competitions. Opened in 1959 and supported by Rolex since its inception, it has become the home of motor racing in the United States.

At Daytona, everything revolves around the watch. If you win a trophy, it stays on a shelf. Money goes in the bank. But if you win a Rolex with the word ‘winner’ engraved on the back, you wear it every day.

Scott Pruett. Rolex Testimonee

The kings of Daytona

Scott Pruett

With his fifth win at the Rolex 24 At DAYTONA in 2013, the Californian driver equalled the record held for more than 20 years by Hurley Haywood. Over the decades, Scott Pruett built one of the most impressive records in the history of endurance racing, and motor sport in general. In addition to his five triumphs at the Rolex 24 At DAYTONA (1994, 2007, 2008, 2011 and 2013), he won the 12 Hours of Sebring in 2014 and the GTS class at the 24 Hours of Le Mans in 2001. Pruett was inducted into the Motorsports Hall of Fame of America in 2017.

Hurley Haywood

With five victories at the Rolex 24 At DAYTONA, three at the 24 Hours of Le Mans and two at the 12 Hours of Sebring, Hurley Haywood is recognized as one of the most accomplished endurance drivers of all time. At Daytona in 1977, he drove for eight hours straight, with both his teammates refusing to drive at night, and won the race. A few months later, he won the 24 Hours of Le Mans, becoming the first driver to achieve this legendary double win. Haywood was inducted into the Motorsports Hall of Fame of America in 2005. Seven years later, at the age of 64, he retired from racing after the Rolex 24 At DAYTONA 50th anniversary race, his 40th entry in the iconic event.

A pinnacle of endurance

A legendary race

From sand to asphalt

The kings of Daytona