Datejust 31
Oyster, 31 mm, Everose gold
Reference 278275
Make a date of a day
This Oyster Perpetual Datejust 31 in 18 ct Everose gold features a white dial and a President bracelet.
White dial
Limitless freedom
Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.
A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.
Fluted bezel
A Rolex signature
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
18 ct Everose gold
An exclusive patent
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold.
Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
The President bracelet
The ultimate refinement
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology.
And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.
More Datejust technical details
Reference 278275
Datejust 31
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