Across the world of golf, Rolex champions excellence at the highest level. Beyond the sport’s majors – which offer the ultimate accolades – Rolex partners with the leading professional tours, as well as the most prestigious amateur events.
Rolex, partner of the PGA TOUR® The leading men’s tour
The PGA TOUR® is the most competitive in men’s golf and membership coveted by players from all over the world. Its season consists of more than 40 tournaments taking place in the United States, Canada, Mexico, Puerto Rico, the Bahamas and the Dominican Republic.
Rolex is the Official Timekeeper of prime tournaments on the PGA TOUR®, including the FedEx St. Jude Championship, the BMW Championship and the TOUR Championship – a three-event playoff series that determines the FedExCup winner. Among the Rolex Testimonees to have been crowned champion as reward for their performances over the course of the season are Scottie Scheffler in 2024 and Viktor Hovland the previous year.
The brand supports other signature events, such as THE PLAYERS Championship, the flagship event of the PGA TOUR®, and several tournaments associated with legendary Testimonees, namely the Arnold Palmer Invitational, the Memorial Tournament founded by Jack Nicklaus and the Genesis Invitational hosted by Tiger Woods.
Rolex, partner of the LPGA Tour The elite women’s tour
The LPGA Tour brings together the world’s best women golfers. Its season features some 30 renowned tournaments, with two-thirds held in the United States.
The Rolex Player of the Year award, which dates back to 1966, honours the player who earns the most points, via top-10 finishes, throughout the season. Annika Sörenstam won the award eight times between 1995 and 2005 and is the most successful player in the history of the LPGA.
Founded in 1950, the Ladies Professional Golf Association (LPGA) operates the LPGA Tour, of which Rolex has been a Global Partner since 1980.
Race to CME Globe A double triumph
The LPGA Tour culminates in the CME Group Tour Championship to determine the winner of the Race to CME Globe. Players accumulate points in every official LPGA tournament to qualify for the season finale, the winner of which is named the Race to the CME Globe Champion. Rolex Testimonees to have claimed this honour include Jeeno Thitikul in 2024 and Lydia Ko in 2014, 2015 and 2022.
When they told me, ‘Hey, you’re the Player of the Year,’ I think I really cried. It’s something that nobody can take away from me. I know that forever I’ll be a Rolex Player of the Year.
The Augusta National Women’s Amateur (ANWA) is the leading tournament for non-professional women golfers. Seventy-two participants travel from all over the world to contest this event, which takes place in late March-early April. The first two rounds are played on the Champions Retreat courses in the US state of Georgia, with the 30 leading players and ties making the cut to the final round staged on the legendary course at the Augusta National Golf Club.
The event is both a launching pad and a great source of media exposure for future champions of the professional tour. In 2023, the ANWA was won by Rose Zhang. The young American, who claimed the Rolex Junior Player of the Year title in 2019 and 2020, has since become a Rolex Testimonee. She won the Mizuho Americas Open just days after turning professional.
DP World Tour and Rolex Series Around the globe in 40-plus tournaments
The main European golf tour (formerly the European Tour) changed its name to the DP World Tour in 2022. The tournaments on its calendar take place across Europe, the Middle East, Australia, Asia and the Caribbean.
The Official Timekeeper of the peak European tour since 1997, Rolex was also instrumental in creating the Rolex Series. Inaugurated in 2017, it brings together the five most prestigious tournaments on the tour, namely the Hero Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship, the Abu Dhabi Championship and the DP World Tour Championship. The latter, which has been held in Dubai in November since 2009, is the focal event for players on the tour: only the top 50 in the season-long Race to Dubai Rankings qualify to contest it.
The 18th hole at Jumeirah Golf Estates, Earth Course during the DP World Tour Championship in Dubai, the final event of the prestigious Rolex Series.Rolex Testimonee Anna Nordqvist at The Amundi Evian Championship in 2023.Discover more
Ladies European Tour Taking the game beyond the continent
The Ladies European Tour (LET) season consists of some 30 tournaments staged in Europe, the Middle East, Africa, Asia and the United States. At the end of the season, the highest-ranked player is awarded the European Order of Merit. Like the LPGA Tour, the LET is one of several tours whose results are included in the Rolex Women’s World Ranking.
Rolex Testimonees Annika Sörenstam and fellow Swede Anna Nordqvist both excelled on the LET before joining the LPGA Tour. The former won the European Order of Merit in 1995, the latter the Rookie of the Year award in 2009. In 2021, young Thai champion Jeeno Thitikul, with two tournament triumphs, won the European Order of Merit as well as the Player of the Year and Rookie of the Year titles.
Asian Tour Supporting the rise of golf in the region
The Asian Tour is the main men’s professional tour on the continent. Featuring some 20 tournaments, mainly in Asia, but also in Oceania and Europe (England, Scotland), it brings together 10 of the most highly regarded international events on the calendar.
The Asian Tour is constantly progressing and has produced some great champions, among them Rolex Testimonees Hideki Matsuyama (Japan), Sung-Jae Im (South Korea) and Jeev Milkha Singh (India).
Rolex is the main sponsor and Official Timekeeper of the Asian Tour.
